What Is Misogi? A traditional Japanese purification ritual centred on waterfall bathing. In the Shinto faith, ‘misogi’ means ‘water cleansing’. Standing under the icy waterfall purifies the soul and prepares one for the next 364 days of the year. In a contemporary context, misogi has …

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Entrepreneur Rule 1: Survive

Entrepreneur 1.0 I’ve been an entrepreneur for 15 years now. This stint anyway. I set up a business when I was 20 and was awful at the basics and wrapped things up after a while. I was different, a loner and very independent and wanted …

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